Bi-Weekly WTF :: Vol 2 – Zoe Ayla Fish Style Brush

Bi-Weekly WTF :: Vol 2 - Zoe Ayla Fish Style Brush

Last time I released a Bi-Weekly WTF, I erred; I just kinda tossed it in the title without sharing my intention. A lot of what I end up writing about is spawned by a head-scratching moment of wondering, “Did they really?” Some really catches me off guard and deserves to be called out as its own WTF-inducing moment. Last time, it was asbestos in kiddy and tween cosmetics.

Zoe Ayla Fish Style Brush

When some people want to turn their brain off, they veg out and watch reality TV. I, however, window shop products I’d never buy – for a laugh, for a post, for whatever. This led me to the subject of this Bi-Weekly WTF: the Zoe Ayla Fish Style Brush.

Yeah, you read that right. Fish style brush.

Because, you know, I’ve got gadgets and gizmos a-plenty but I need a fish-shaped foundation brush.


Zoe Ayla prices this brush at $25 but I saw it at TJ Maxx for $6. I checked out their set and found they also peddle unicorn-themed brushes. Let’s face it, though – the target demographic for these whimsical-and-not-very-functional brushes is not going to be in a position to spend $25 for a single brush!

Their page on the Fish Style Brush reads:

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Bi-Weekly WTF :: Vol 1 – Asbestos in Makeup from Claire’s (& Justice!)

Asbestos in Makeup from Claire's

Ah, Claire’s. Purveyors of the overpriced cute du jour, loved by many 90s (and today’s, I suppose) girls. Probably loathed by parents who thought their pricing was insane. I got my ears pierced at Claire’s (I don’t recommend this, more on why at another time) around my fifth birthday, and most of my earrings for just over a decade after came from them. As a kid, I was a fan as were many of my friends and peers growing up.


No one who has purchased Claire’s wares will hold any illusions that they sell quality product. It isn’t meant to be quality; it is meant to be cute and satisfy the fleeting whims of children. We obviously aren’t buying Tarte products. Hell, we aren’t even buying NYX – but for the prices Claire’s wants, you might as well go buy NYX and get safer (and higher quality) product.

So while we can’t expect Claire’s to carry high quality, durable products, we ought to be able to expect safe ones – especially since their entire target demographic is children. Evidently, however, we can’t.

Recall due to Asbestos in Makeup from Claire’s

Read moreBi-Weekly WTF :: Vol 1 – Asbestos in Makeup from Claire’s (& Justice!)