MAC Select Loyalty Program

MAC Select Loyalty

Lipstick addicts, brace yourself. MAC Cosmetics started a rewards program, MAC Select Loyalty.

Being in the US, MAC isn’t available at Sephora or Ulta so until now you couldn’t reap BI or UltaMate rewards from your purchases of Ruby Woo or Candy Yum Yum. That was kind of sad, because the only customer loyalty options you had when it came to purchasing MAC was maybe Macy’s Plenti or Nordstrom’s offerings. And believe me, MAC customers are loyal.

MAC Select features three tiers of perks, all of which include membership exclusives, an expanded Back-to-MAC program, a Back-to-MAC tracker, free samples, and varying degrees of free shipping. The tiers are as follows:

Seduced

Entry Level

Exclusive limited-edition products
Exclusive anniversary gift for Seduced members
Complimentary samples online
Free standard shipping
Back-to-M∙A∙C expanded
Convenient Back-to-M∙A∙C tracker

Devoted

Requires $150 Spend

Exclusive limited-edition products
Exclusive anniversary gift for Devoted members
Early access on selected collections
Enhanced product samples online
Back-to-M∙A∙C expanded
Convenient Back-to-M∙A∙C tracker
Complimentary express makeup application
Complimentary 2-Day shipping (with $50 purchase)

Obsessed

Requires $500 Spend

Exclusive limited-edition products
Deluxe anniversary gift for Obsessed members
Be the first to shop selected collections
Enhanced product samples online
Complimentary 2-Day shipping (with $50 purchase)
Access new products before anyone else
Back-to-M∙A∙C expanded
Convenient Back-to-M∙A∙C tracker
Two complimentary makeup applications

It doesn’t seem as though MAC will be offering a point system with MAC Select, but since Back-to-MAC already existed, it may not be necessary. I love that there’s a free shipping option (even if it isn’t 2-day until the Devoted tier); Ulta flat out does not offer one, and with Sephora you have to sign up for Sephora Flash or reach VIB Rouge.

A big drawback is that, according to the FAQ, only purchases from MAC-owned stores and the site qualify:

Purchases must be made on qualifying M·A·C Cosmetics products or services in M·A·C Cosmetics owned and operated retail stores in the United States (excluding Massachusetts), and on the Site.

I’m not sure if that excludes MAC counters at, say, Nordstrom or Macy’s – but it certainly excludes those stores’ own sites. I tried to reach out via chat to find out while I was writing this but it was unavailable. I will update when I get an answer.

Are you a MAC devotee? Do you think you’ll reach the Obsessed tier?

What's on your mind?