Vladimir Tarasov / Via Getty Images
Last month, I came across this Wall Street Journal article on the the high price of beauty. In the article (here), the annual beauty budgets of four successful women are discussed. I’m not quite sure what I expected, but what I read was definitely not it.
The four women are, in order – a, “style expert,” and founder of what is essentially an organization that gives makeovers to needy women, an actress, a jewelry designer, and an entertainment executive. Clearly, all women of means, but I was still not prepared for what I read.
Three of the four women indicated an annual beauty expenditure was around twenty thousand dollars. Let’s put that into numbers instead of words, and let it sink in. Their beauty budgets were around $20,000 per year. The fourth came in just under $10,000.
In my mind, some of what they included on their budget breakdown doesn’t register in my mind as, “beauty,” so much as, “health.” Examples like chiropractic treatments, and fitness classes or memberships, and vitamins. In sharing the contents of my blown mind with my husband, he made a good point: “Maybe these people would not pursue these things if they did not think there would be some appearance-related benefit.” Given everything else in these lists, I’m inclined to agree with him in spite of my initial opinion.
A comment on the article posited that these women are in appearance-conscious industries, and that this spending is more the cost of doing business than an extravagant splurge on vanity. To that I say, “Who in the professional world isn’t?” For one of the four, the actress, I could buy that. Whether we like it or not, that’s her reality. Hell, she can probably write a big chunk of it off as business expenses. The rest? I certainly wouldn’t dream of asking someone who earned their own money to justify how they spent it, but I literally could not have conceived this stuff without reading this article. And out-of-pocket-cost aside, what about the time commitments that all of these treatments and activities require?
Three of the women were asked, “If you had to cut $2,000, what would you lose?” One of the responses was, “I would do either reflexology or massage each month, not both. To have two a month is kind of a luxury.” Oh, only kind of?
Here I was, thinking that my investment in the Silk’n Flash and Go Freedom last year was pushing it. Just last September I was wondering, “How much is too much,” with respect to makeup collections; but this article just left me reeling. Not just reeling, though – but inspired. I’ve personally entered a new season of fiscal responsibility, so this inspired me to try to get my arms around how much my annual beauty budget is (I guarantee, with this perspective, I won’t feel bad about it).
How do you feel about the WSJ article?