PSA: Palettes

Friends, Romans, countrymen, lend me your ears:

There’s an epidemic, you see. I’ve kept my response contained as best I can, but I’m fighting the urge to go all Katie Holmes-in-The Giver, being a shrieking harpy about

precisionoflanguagePRECISION. OF. LANGUAGE.

But I’m not Jonah’s mom, and we aren’t in some dystopian, baby-murdering (spoilers, not sorry, the book is old) society, and I prefer to teach than scold.

This:

This is a pallet.

is a pallet.

For the sake of argument, here’s a definition.

a portable platform on which goods can be moved, stacked, and stored, especially with the aid of a forklift.

You’ve probably seen one, right? Maybe you’ve (ever) been in a Lowes. Maybe you were at Wal-Mart late at night. Maybe you, yourself, have worked in a retail outfit and had to stock stuff. The only time this has anything to do with cosmetics is perhaps when Sephora receives a shipment; when there is a pallet of palettes.

Moving on,

This

Naked2 Basics Palette

is a palette.

When people say things like, “that’s a really nice pallet,” when talking about, say, Lorac PRO or a Viseart, the image that fills my mind is an expertly crafted, robust shipping platform. Maybe it’s even sanded, stained, and lacquered in gold. I deeply regret being a crappy artist because I would love to illustrate the image that fills my mind like Hyperbole and a Half brought us the Alot…but alas.

Anyway, I digress. This has been a Public Service Announcement. You now have the vocabulary tools to stop being that guy.

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