Worth it? Anastasia Dipbrow Pomade

Anastasia Dipbrow Pomade hasn’t been new in a while, but I didn’t bite when it first came out. Although I love the idea of creme and gel products for, say, eyeliner, I wanted to observe the market and opinions for taking the plunge. Despite not being the first product of its kind, it quickly achieved cult favorite status.

Anastasia Beverly Hills Dipbrow Pomade pot and box

I eventually decided I would go for it, but hadn’t gotten around to buying it when I won a contest in a community I am a member of – and won Anastasia Dipbrow Pomade in Taupe – the, “safe,” shade that, if you aren’t sure or can’t go get color-matched, you should pick (it will work on the widest variety of brows). That was six months ago.

Anastasia Dipbrow Pomade, opened

In the Dipbrow Pomade pot is a creme that lies on the firmer side that is best applied with a stiff, angled-bristle brush. The above pot shows six months of (not daily) use, albeit not very well – I tried like hell to get a good shot of the depth of the product, but it just wasn’t happening (but I tried! See below). If we had to compress my Dipbrow Pomade usage into a time-frame, I’d say I have worn it 75 times. I’m nowhere near hitting pan, and this will almost certainly get dry before I can use it up, and that’s even if I wore it daily.

Dipbrow Pomade Usage


It applies with ease – upon my first use, it felt familiar to me, like gel eyeliner (which I’ve talked about a lot). It is just as easy to achieve either a sculpted, carved brow as it is just to enhance what your brows do on their own. Anastasia Beverly Hills sells a brush (their #12 brush) that is recommended for use with Dipbrow; already having spent $18 on the product, I was reluctant to shell out for the brush without making an opinion. At first, I fumbled with the bdellium Tools 760 but was not impressed with it for brow use, but eventually moved on to my Sonia Kashuk no. 27 (another cult item) and LAB2 Get In Shape Brow & Liner brush.

As shades go, ABH offers a respectable range of shades of Dipbrow Pomade – the full complement of eleven shades can be seen here and ranges from light to dark, warm to cool. The color itself is buildable, so if you want that strong, defined brow you can effortlessly achieve it.


I was intrigued by Benefit Gimme Brow when it was used on me when I got waxed at the Brow Bar; while it is an expedient and no-thought solution, Dipbrow Pomade beats its pants off. In terms of hold and wear, it stays on all day (16+) hours – and my brows stay in place. No errant, rebellious strands looking crazy. It has not once protested when my T-zone has gotten on the oilier side. It was steadfast, it remained in place through oil, through rain, through absentminded rubbing of my face that I should really stop doing at some point. I haven’t needed to retouch it.

And despite its longevity, Dipbrow Pomade isn’t inconvenient to remove – it isn’t difficult to remove when you’re working with the right stuff.

The Bottom Line

I will repurchase Anastasia Dipbrow Pomade gladly, and recommend highly especially to those with oily skin. A lot of creamier brow pencils melt right off me, but this product, despite its creamy texture, is really a pomade in form. As far as I know, there isn’t a competent drugstore dupe – so I think this stuff is worth it. One product gives you a lot of versatility. The tiniest bit goes such a long way, and when properly cared for you’ll have it at least a year before it dries out, if not more. No need to worry about annoying sharpening, or mushing a twist-up. Easy.